//:655 w Broadway LED Wall
Generative visual effects
Content management system
Unity VFX Graph
Pioneering Features
I was a visual effects designer for a 20 foot video wall in the lobby of 655 W Broadway in San Diego, CA. The LED screen cycles through content over the course of the entire day switching between videos and generative visual effects. I created effects using Unity’s Visual Effect Graph, which had just released. My teammates and I pushed the limits of this new feature to create countless hours of content visible from blocks away. Many solutions were devised in-house as we tread the forefront of the software’s capabilities.
Video courtesy of M1 Interactive.
Generative content
This technical demonstration shows the actual visual effects at work. All of them were achieved in the Visual Effect Graph using a mixture of particle systems, logic trees, position mapping, lighting & shading, vector fields, point caches, and many other tools. There are hours upon hours of looping, non-repeating content and the choice of color, intensity, and speed of the effects were all given to the client to control at their whim.
My team members and I created all of the visual effects.
Video courtesy of Kate Milleker (former team member).
Gallery
